Nowadays, more and
more people are conscious of the world around them. With our increasing
awareness of global warming and pollution, we cannot help but feel responsible
and want to do their part to save the environment. Many different companies and
organizations also want to do their part and this decade, there have been more
environmental campaigns than every before.
Environmental and
nature companies and organizations all identify with nature and hence, they all
use nature in their logo designs. Nature logo designs usually include images of
the outdoors such as leaves, trees, mountains, plants, houses and even blades of
grass. These images all evoke feelings of happiness, balance, harmony and other
emotions that are strongly related to nature. Recently, there has also been a
movement to use friendly characters in the logo designs for environmental
organizations. These animal-based character logo designs are used throughout
the entire marketing campaign for an environmental company and they are also
usually associated with a company’s slogan.
A
nature logo design usually uses earthy colours such as greens, browns, oranges
and yellows. These are all warm, relaxing and serene colours. Gradients are
also sometimes used in nature logo designs or nature templates in order to give
them a more modern look and appeal.